If You're Like 90% of Organizations, Your Change Strategy Is Backfiring
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Spoiler: You’ve been solving the wrong problem.
Most strategies look great in a slide deck, but completely collapse in real life.
You’ve invested in strategy, training, communication… and still, resistance keeps creeping in.
Here’s the truth: Resistance isn’t the core issue; it’s just the loudest one.
The real problem is buried underneath all the noise.
Listen closer, and you’ll hear what’s really going on:
“No one asked for our input. They just expect us to get on board.”
“I’m already stretched thin. How am I supposed to take this on too?”
“We’ve tried this before. It didn’t work then. Why would it now?”
Your leaders are exhausted.
Your initiatives keep stalling.
And your people? They’re tired of being “transformed.”
Resistance signals misalignment. It’s overwhelm. It’s a lack of clarity, trust, and leadership consistency.
It’s not that your leaders aren’t trying.
It’s that the system isn’t helping them succeed.
Without the right system in place, even the best strategies stall, because your people can’t move forward.
And it’s costing you trust, time, and traction.
The Shift that Changes Everything. Leading Change, Not Just Managing It
Organizations that get change right don’t just manage it; they lead it.
They build the leadership capability to lead through it, at every level.
Most organizations treat change like a checklist or outsource it to a few trained specialists.
But the organizations that excel?
They don’t treat change leadership as a one-time event.
They embed it into their culture.
They scale it.
They systematize it.
They make it the standard, not the exception. And they stop reinventing the wheel every time a new initiative launches.
You Don’t Need Another Abstract Model
You need real-world tools.
For real-world leaders.
In your real-world workplace.
That’s what our system delivers.
The 3 Myths Sabotaging Change
And the System That Equips Leaders to Fix Them
Most change efforts don’t fail because people resist.
They fail because everyday leaders aren’t equipped to lead through it.
THE TRUTH
Change doesn’t fail for one reason.
Sometimes it’s the strategy.
More often, it’s the execution.
Change management is designed to address the people side of change.
But it still fails to bring the people to the project (often).
We don’t just hand over frameworks and hope they stick.
We build your leaders’ capacity to lead real humans through real change…
Even when they’re stretched thin.
Even when the path keeps shifting.
Even when they aren’t licensed change practitioners.
The Three Most Common Change Myths 👇

Myth 1:
Only trained change managers can lead change effectively.

Myth 2:
 If you build a strategy, buy-in will magically follow.

Myth 3:
Resistance means people aren't on board, so they must be the problem.
The Fix
Most resistance reflects leadership gaps.
Our system closes them quickly.
Using practical tools and mindset shifts rooted in emotional intelligence, your leaders gain the confidence and capability to lead—not just manage—change.
Introducing Licensed to Lead
A Scalable System for Change Leadership You Can License
Turnkey tools to teach, lead, and scale change confidently.
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This isn’t a one-size-fits-all training. It’s a licensable, plug-and-play leadership system built for real-world use.
Use it to:
- Equip leaders to lead meaningful change using a framework built for them
- Strengthen trust and reduce resistance by addressing both the human and operational sides of change
- Scale consistent leadership and change management practices across teams or clients
- Embed a repeatable framework to guide leaders and their teams through complexity and growth
Equip your people with the tools, mindset, and clarity to lead change well.
Every delayed rollout, missed milestone, and disengaged team member impacts your bottom line.
This system is designed to reverse that fast and deliver a measurable return on investment.
Why This System Works
This system gives you a proven way to develop change-ready leaders:
- Without spending months building curriculum
- Without guessing what works in practice
- Without investing in check-the-box leadership training
- Without chasing buy-in every time a change rolls out
- Without relying on frameworks designed for certified change practitioners instead of your leaders
What Makes It Different?
Most change programs:
  ❌ Require certified change practitioners
  ❌ Feel academic and impractical
  ❌ Skim the emotional and relational barriers that derail execution
  ❌ Focus only on strategy, instead of the leadership it takes to execute the plan
 Our system is built for:
  ✅ Every day leaders who are already juggling competing priorities
  ✅ Organizations that need practical tools, not just theory
  ✅ A real-world blend of our proprietary emotional intelligence + change frameworks that support both people and drive performance
LICENSED TO LEADÂ flips the script.
It’s built for real leaders, in real organizations, with real results in mind.
You Could Try to Build This Yourself...
But it would take what we’ve already invested:
- 15+ years in higher ed, designing, teaching, and leading programs
- 10 years in senior leadership, white knuckling real-world change
- Thousands of hours building and refining the system to prove it works in the field
- Expertise as a certified change management professional
You Don’t Need to Guess. You Don’t Need to Build. You Don’t Need to Wait.
This is your shortcut to real change leadership.
Equip your people with the tools, mindset, and clarity to lead change right now.
Every delayed rollout, missed milestone, and disengaged team member impacts your bottom line.
Let's break down your potential return.
Explore the ROI calculator below.
Okay, But What Do You Really Get?
ROI? Of Course. But Also This..
 ✔️ Faster leadership alignment without the tug-of-war.
✔️ Less rework, fewer bottlenecks, and more momentum.
✔️ Leaders who lead confidently (no micromanaging required).
✔️ Licensable, plug-and-play delivery for immediate wins and tools that scale with you.
✔️ Culture shifts that last because they’re modeled, not mandated.
✔️ A return on investment starting with your first implementation and growing from there.
Don't take our word for it.
Let's take a time-out for a little client love

"It has truly changed my business"
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It has truly changed my business and team. Heather's methods are spot on. Worth every penny!
KIM | OWNER & COO

"I would highly recommend HMH"
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I would highly recommend HMH to any company that wants to level up their leadership competency.
JOHN | OPS DIRECTOR

"I will reap the benefits for years"
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This was a worthwhile investment of my time and energy, and I will reap the benefits for years to come.
AMY | BUREAU CHIEF
What’s Inside Licensed to Lead
A Scalable System for Change Leadership You Can License.
 This system adapts to your needs, whether you're solving resistance, building leader capacity, or gearing up for your next big shift.
With turnkey tools to teach, lead, and scale change confidently, you can choose your implementation strategy.
Whether you’re ready to roll out the whole system or take it one tier at a time, the flexibility is built in:
âś… Go all in with the complete LICENSED TO LEAD system
âś… Start with tier 1 and scale with confidence
âś… Get tools that flex with your leaders, not against them
The 3 Levels of Impact:
ACTIVATE. GROW. EMBED.
Licensed to Lead Tier 1: Activate
Lead Change with Confidence: Two-Day Workshop
Designed for real-world demands, this workshop equips leaders with the mindset, skill set, and tool set to lead change effectively even in high-stakes, high-fatigue environments.
This two-day workshop is anchored in our ALIGN Change Leadership System© that blends emotional intelligence with actionable strategy to empower everyday leaders. Participants apply what they learn to a current change initiative and walk away with a draft change plan, positioning them for immediate impact and future success.
Includes:
  ✔ Slide deck
  ✔ Facilitator guide
  ✔ Participant workbook
  ✔ Internal comms toolkit
  ✔ Optional train-the-trainer add-on
Licensed to Lead Tier 2: Grow
Everything in the Activate Tier âž•
Mastering Leadership Through Emotional Intelligence: Full-day Training
This high-impact training helps leaders deepen the connection between who they are and how they lead, so they can drive change in ways that stick. Built around our EQ Mastery Cycle™, this full-day experience equips leaders to lead with confidence, connection, and clarity, even in complex and high-pressure environments. Through interactive activities, real-time reflection, and practical case studies, leaders develop the emotional intelligence skills that foster trust, inspire performance, and drive business results.
This isn’t just an EQ workshop, it’s the catalyst that helps leaders grow into their full potential.
Includes:
  ✔ Slide deck
  ✔ Facilitator guideÂ
  ✔ Participant workbook
  ✔ Internal comms toolkit
  ✔ Optional train-the-trainer add-on
 🚨 Special Bonus for Grow Tier Clients 🚨
To deepen the impact of your change efforts, Grow Tier clients receive two ready-to-deliver 60-minute lunch-and-learn sessions, ideal for use as pre-work, kickoffs, or standalone tools to reinforce leadership behaviors that make change stick.
Demystifying Workplace Connection helps leaders reconnect with the human side of leadership. Trust is the soil that change grows in, and this session gives your leaders the tools to rebuild it, creating the psychological safety people need to navigate uncertainty with confidence.
The Leader as Coach session shifts leaders from directive problem-solvers to people developers, a mindset essential for sustainable change. If you're leading people, you can't afford to be the only one solving problems. This session demonstrates how leaders can coach through complexity, rather than just manage it.
Licensed to Lead Tier 3: Embed
Everything in the Grow Tierâž•
Leadership by Design: A 12-Month Program
This is leadership development redefined.Â
Designed for modern leaders navigating complex demands, this 12-month immersive experience blends emotional intelligence with high-performance strategy. Leaders develop the clarity, presence, and practical tools to influence outcomes, drive culture, and lead people through real change. From coaching conversations to strategic planning, talent retention to customer experience, each monthly module builds momentum toward a leadership culture that’s not just capable, but future-ready.
Rooted in the EQ Mastery Cycle™ and structured around real-world outcomes, this 12-month program elevates both mindset and behavior. Through interactive workshops, applied case studies, and ready-to-use tools, leaders gain skills that they immediately apply between sessions, demonstrating how they’ve implemented them to achieve a passing grade. This built-in practice cycle drives real results across teams, departments, and initiatives. This isn’t just a leadership program; it’s your scalable pipeline to build emotionally intelligent, change-ready leaders who cultivate trust, alignment, and drive long-term impact.
Includes
  ✔ 12 full-day modules
  ✔ Course manualsÂ
  ✔ Slide deck
  ✔ Facilitator guideÂ
  ✔ Participant workbook
  ✔ Internal comms toolkit
  ✔ Optional train-the-trainer add-on
Choose the Tier That Matches Where You Are
License one. Add more when you're ready. Or start with the full system.
Every tier is:
  ✔ Practical
  ✔ Scalable
  ✔ Designed for your real-world leadership needs
🚨 Limited licensing spots available. 🚨
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Ready to stop managing change and start leading it?
We only partner with organizations that align with our values and standards. Schedule a call to explore what this could look like in your organization and see if it’s the right fit.
Schedule a CallPowered by our ALIGN Change Leadership System and EQ Mastery Cycle™
LICENSED TO LEAD is built on research-backed, battle-tested frameworks that equip leaders to move change forward:
✅ The ALIGN Change Roadmap©: A five-phase roadmap for leading change with clarity and confidence.
- Activate Awareness:Â Spark readiness and engagement
- Lead with Presence:Â Show up with credibility and emotional intelligence
- Initiate Momentum:Â Turn insight into action
- Grow Capability:Â Equip employees to live and embrace the change
- Normalize & Embed:Â Make the change stick at every level
✅ The ALIGN 5C Change Leadership Roles©: Provides clear guidance on how to show up as a Communicator, Connector, Coach, Catalyst, and Champion—no guesswork required.
✅ The ALIGN 4 Anchors of Change Readiness©: Ensures that leaders ground every initiative in a clear purpose, support the people impacted, clarify the process of change, and model it through consistent, visible presence.
✅ The EQ Mastery Cycle™: Our proprietary model that helps leaders grow emotional intelligence fast so they can show up grounded, aware, and ready to lead where it matters most: in the moment
Why It Works
Most change efforts don’t fail because the steps were wrong; they fail because the leadership culture wasn’t ready. Misalignment, lack of trust, unclear communication, and inconsistent follow-through erode momentum.
ALIGN closes the gap by integrating strategy, emotional intelligence, and evidence-based change research so your leaders know not just what to do, but how to show up and lead it well.
Built for busy leaders who need tools that work in the real world, not just on paper.
Who It’s For
Organizations that are ready to lead change, not just manage it.
You need this if:
- Your change efforts stall at the manager level
- Your people are fatigued from constant transformation
- Previous change efforts didn’t scale or fully stick
- Repeat change efforts are costing you money, time, and your culture
- You want consistent, emotionally intelligent, change-ready leaders at every level
What Is Content Licensing?
Content licensing grants you the rights to utilize our proven content, tools, and frameworks within your organization.
It's a plug-and-play system designed to save you time, boost credibility, and deliver results without starting from scratch.
No guesswork—just real results. You get:
- Full access to the LICENSED TO LEAD System, everything you need to run it will be delivered to you
- The ability to deliver the content on your schedule
- Flexible use, run a one-time workshop, or embed the content in ongoing programs
- Options to co-brand or white-label the materials to match your organization
- Done-for-you assets that accelerate leadership development and change-readiness
Where Great Leadership Meets Measurable ROI
Equipping leaders improves morale and protects your bottom line.
You reduce:
- Delayed rollouts
- Rework
- Burnout-driven turnover
- Engagement dips from change fatigue
You gain:
  ✔ Measurable progress
  ✔ Smoother execution
  ✔ A leadership culture that drives change
This Isn’t About One Workshop
It’s about embedding a leadership system that creates lasting, scalable results.
Change is inevitable.
Misalignment, burnout, and stalled momentum don’t have to be your reality.
Equip your leaders with the tools to lead change confidently, consistently, and at scale.
It’s time to stop surviving change and start shaping it.
🚨 Limited licensing spots available. 🚨
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Ready to stop managing change and start leading it?
We only partner with organizations that align with our values and standards. Schedule a call to explore what this could look like in your organization and see if it’s the right fit.Â
Schedule a Call