Confident Conversations© Partner Network
YOU'VE ALREADY REFERRED WORK THIS YEAR. YOU JUST DIDN'T GET PAID FOR IT.
This time you do. Confident Conversations© is a six-week course built around the conversation your client keeps avoiding or stumbles through. They learn it, practice it, and get it wrong somewhere safe, with a cohort moving at the same pace. Your referral earns 20%, and you keep the relationship.
For leadership consultants and executive coaches whose clients keep getting stuck in the same hard conversations.
10 Founding Partner spots • 20% on every enrollment you refer • No fee, no quotas
The gap
THE FORTY HOURS YOU CAN'T BE IN
You fill the gap yourself. An article here, a worksheet there, a reflection prompt you wrote at 10pm. And the next session still opens with catching up instead of moving forward.
Because the session goes well, and then Tuesday happens. The direct report who gets defensive. The feedback they keep putting off. The peer who pushes back in every meeting. None of it waits for Thursday.
AND IT IS NOT JUST YOUR CLIENT.
2 in 3
managers say they are uncomfortable communicating with their own employees.
Harris Poll for Interact, 2016
8 in 10
workers are avoiding at least one difficult conversation at work right now.
Crucial Learning, 2019
$25,000
or more is what 1 in 3 professionals say their silence in a single difficult conversation cost their organization.
Crucial Learning, 2021
This is not a niche problem in your book of business. It is most of it. And it is the part that sits between your sessions, where you have the least reach.
Nobody gets better at a hard conversation by reading about one.
What it is
THE SIX WEEKS YOU'D BUILD YOURSELF, IF YOU HAD THE TIME AND AN AI LAB TO BUILD IT IN
Confident Conversations© is a six-week, practice-based course for leaders. Three things make it worth handing to a client.
Structure
A complete six-week curriculum you did not have to build, facilitate, or manage. It is the practice layer between your sessions, already built.
Reps
The forty hours between sessions is where development actually dies. When the conversation is Tuesday at 2pm and your next session isn't until Thursday, the Leadership Presence Lab© is where they rehearse it, as many times as they need.
Shared language
Your client comes back with a way to open a hard conversation, a way to name what actually matters, and a way to stay grounded when it heats up. You'll hear it in the first session after. Your sessions stop being scaffolding and start being strategy.
And it's more than practice. Six weeks of cohesive frameworks and tools building on each other, live group coaching, cohort accountability, reflection, and application.
You keep the relationship. They get the structure. Everybody's hour gets better.
WHAT YOUR CLIENT GETS
Confident Conversations is built to complement the work you're already doing together, not replace it. It's designed for busy leaders. Two to three hours a week, with short, focused lessons and tools built around the conversations they face every day. The Leadership Presence Lab© gives them a safe place to get it wrong: they can rehearse a hard conversation as many times as they need before it counts. And they come back to your sessions with something real to work on.
✓ Prepare for a hard conversation instead of walking in hoping.
✓ Open it in a way that lands, without softening or blindsiding.
✓ Stay grounded when emotion shows up.
✓ Give feedback without losing the thread.
✓ Hold their ground without making it a battle.
✓ Use questions to create clarity and influence.
The curriculum
WHAT THEY ACTUALLY WORK ON
Six weeks, each one built around a conversation your clients are already having badly.
Week 1
YOUR INNER COMPASS
Know what is driving you before you walk in the room.
Week 2
THE CLARITY CONVERSATION
Stop being misread and start being heard.
This is the week your Partner Preview gives you, free, for 14 days.
Week 3
THE FEEDBACK CONVERSATION
Say it in a way that actually lands.
Week 4
THE TOUGH CONVERSATION
Hold your ground when tension or pushback shows up.
Week 5
THE INFLUENCE CONVERSATION
Move people without pulling rank.
Week 6
CARRY IT FORWARD
Make intentional leadership your default, not your exception.
Proof
WHAT LEADERS SAY
"This helped me pause instead of react. Practicing, rather than just sitting in a workshop, has made a huge difference in how I show up with my team."
Lindsey, Hospitality Director
"This is really helping increase my confidence. I have already seen the impact outside the lab. I have a ways to go, but for the first time, I feel like I have a path to get there."
Brittany, Office Supervisor
"Whoa! I admit I was skeptical, but the insights I'm gaining are unreal. Sometimes I get stuck, but I'd rather do it in a practice environment than a high-stakes leadership conversation!"
Justin, Field Manager
The honest objections
WHAT COACHES WEIGH BEFORE THEY SAY YES
"If they get better without me, they'll need me less."
The opposite, in my experience. A client running six weeks of structured practice doesn't arrive with the same surface-level question twice. They arrive with the hard version: the conversation they tried, where it slipped, what they want to do differently.
The course handles the fundamentals. Your sessions go to the judgment calls only you can make with them. And clients who can feel themselves getting better tend to keep going, not stop.
"I'd rather build my own version."
You could. It is six weeks of curriculum, a prompt library, a practice environment, a live coaching rhythm, and the upkeep that follows all of it. I have built it, so I know what it cost.
The real question is whether that is the best use of your next few hundred hours, or whether you would rather put that time into the work only you can do and let this run underneath it.
"My clients won't get the budget."
Most of them shouldn't have to pay for it themselves. At $497 this sits inside almost any professional development budget, and every client gets a free Employer Approval Kit: an approval email written for them to send, and a one-page business case to attach, with a separate version for K-12 schools and districts.
"I don't have enough clients for this to matter."
There are no quotas, no minimums, and no leaderboards. Your Founding Partner rate holds whether you send one client or twenty. If this fits two people a year, it fits two people a year, and you still get paid for both.
The partner side
WHAT YOU GET AS A PARTNER
✓ 20% commission as a Founding Partner (15% for partners who join after the first ten), on every enrollment you refer. Team seats included.
✓ See it before you recommend it. 14 days in the Partner Preview: Week 2, The Clarity Conversation, with the Lab included.
✓ The Coach's Companion. One page mapping all six weeks: the framework, the language your client will start using, and coaching questions that build on it in your sessions.
✓ Ready-to-send language. An email, a LinkedIn message, and the two sentences to say on a call. The required disclosure line is already built in.
✓ Your own partner link and dashboard. One link that never changes, with a 90-day referral window.
✓ Paid monthly through PayPal.
The money
WHAT THAT ACTUALLY ADDS UP TO
Confident Conversations© is $497 per leader. At the Founding Partner rate of 20%:
$99.40
for one client you refer.
$1,192.80
at one client a month, for a year.
$4,771.20
at four a month, for a year.
A team of 8 seats $795.20 • An organization enrolling 20 $1,988.00
At the standard 15% rate: $74.55 • $894.60 • $3,578.40 • $596.40 • $1,491.00
Illustrations, not projections or typical earnings. Commission is paid on what HMH Solutions actually collects, so any coupon or refund changes the number. What you earn depends entirely on who enrolls.
And the honest part: most of your income stays where it always was, in your own work. This is not a revenue stream. It is real money for a recommendation that was already going to help your client.
Scarcity, and the only kind here
10 FOUNDING PARTNER SPOTS
The first ten partners earn 20% on every enrollment they refer, for as long as they're partners. After that, new partners join at 15%.
Founding Partner is a status, not a sales target. No quotas. No leaderboards. No minimums.
From Heather
WHY I'M OPENING THIS UP
Fair question at this point. I'm not doing this to build a sales team, and I'm not trying to get between you and your clients. I'm after the forty hours a week you can't be in the room with them.
I'm doing it because I believe in this work, and because when one leader gets better at these conversations, everyone who reports to them feels it.
And because it's hard out there right now for good coaches and consultants. Budgets are tight, buyers hesitate, and the people doing the most careful work are often the ones with the least left over for marketing. If I can put real money in your pocket while furthering this work and adding value to your clients, that's worth more to me than another seat sold.
Heather Haygood, Founder & Chief Leadership Strategist of HMH Solutions. Certified executive coach, change practitioner, and instructor in Boise State University's professional leadership programs. I built Confident Conversations© for the same reason you'd refer it: capable leaders kept walking into hard conversations with no place to practice first.
Diligence
BEFORE YOU DECIDE
What you're sending them into
✓ Six-week online cohort, with new cohorts starting on a rolling basis.
✓ $497 per leader. Built for employer funding, with a free Employer Approval Kit your client can use to request it.
✓ About 2 to 3 hours a week, including two required Leadership Presence Lab© sessions. Beyond that, Lab practice is unlimited, optional, and recommended.
✓ Optional weekly live group coaching hours.
✓ Full refund if your client asks within 7 days of their cohort start date.
What this costs you
Nothing, and here is what that actually means.
✓ No fee, ever. There is nothing to buy and nothing to maintain.
✓ No exclusivity. Partner with whoever else you want to.
✓ No quotas, no minimums, no expiration. Refer one client a year or none.
✓ You see it first. Fourteen days inside the course before you mention it to a single client.
✓ Leave whenever. Commissions you have already earned are still paid.
The process
HOW IT WORKS
1. Apply. Four quick questions so I know who you work with.
2. Get set up. Your partner link, the Partner Preview, the Coach's Companion, and your ready-to-send language.
3. Share it with the clients it fits. By link, or in conversation. If it comes up in a session, just email me their name.
4. Get paid. Commissions are paid monthly on the 20th, once your client's cohort is past its 7-day refund window.
YOUR CLIENTS STAY YOURS
Commission applies to Confident Conversations enrollments. We won't pursue other HMH Solutions work with a client you refer. We can't speak for what a client does on their own, but it won't start with us.
What this looks like when it works
SIX MONTHS FROM NOW
Your calendar hasn't changed. Your sessions have. The clients you sent through it prepare instead of hoping, stay grounded when emotion shows up, and hold their ground without making it a battle. They are not winging it, and the people who report to them can feel it.
So your time with them goes where it should: the judgment calls, the real strategy, the thing underneath the thing.
And on the 20th of the month, money shows up for work you did not have to do.
THIS ISN'T FOR EVERYONE
Ten spots means I would rather have the right ten than a full list.
× Not a fit if you sell your own competing six-week curriculum. You should be selling yours.
× Not a fit if the plan is to blast a bought list. My name goes on whatever you send.
× Not a fit if you want to negotiate the rate before you have seen the course.
If you work closely with leaders and you have wished for somewhere to send them between sessions, you are exactly who this is for.
FAQ
QUESTIONS PARTNERS ASK
Is this just an AI tool?
No. It is a six-week cohort with weekly training, frameworks, reflection, and optional live group coaching. The Leadership Presence Lab© is the part that makes the reps possible.
Does taking a commission mean I'm selling to my clients?
You tell them up front that you earn a commission, in one plain line that comes ready-written in your materials. The price is the same for them either way, and nothing is built on a hidden margin. If a particular client relationship makes it feel wrong, refer them without your link and take nothing.
What does this ask of me?
Referrals only. You don't facilitate, support, or manage anyone in the course.
What if I refer a whole team?
Same rate on every seat. Team and private cohort enrollments are set up directly with me, and I confirm your commission with you by email.
How do I get paid?
Monthly through PayPal, on the 20th. You'll need a W-9 on file before your first payout.
What if a client decides it isn't for them?
They get a full refund if they ask within 7 days of their cohort start. And you'll have been through the Partner Preview yourself, so you'll know exactly what you're recommending.
Will they actually finish it?
It is a cohort, not a content library. Weekly rhythm, required practice, live hours, and a group moving at the same pace.
I'm a consultant, not a coach. Is this for me?
Yes. If you advise leaders or organizations on development, this gives the people you work with a structured way to practice between your engagements.
10 Founding Partner spots
APPLY TO BECOME A FOUNDING PARTNER
Four questions. About two minutes. I read every application myself and will get back to you within 2 business days.
P.S. The ten Founding spots are the only ones at 20%. After that the rate is 15%, and the Founding rate never reopens. You can apply, spend two weeks inside the course, and still decide it is not for you. Nothing is owed either way.
Questions first? Email [email protected]
